Job Description

Job Description

Job Description

Marketing Manager -- PMW
Reports to Brands & Creative Director

Full-time | Monday – Friday | 8am to 5pm | In-Office

Salary range: $70,000 - $80,000

Description:
Pioneer Millworks is looking for a Marketing Manager to serve as the point-person for strategizing and developing marketing initiatives and Public Relations for Pioneer Millworks. These initiatives and activities include campaigns (print, web, digital, social media, PR, etc.), events, tradeshows, and sponsorships. Pioneer Millworks Marketing Manager doesn’t necessarily create these campaigns, but their knowledge of what makes our audience tick, brand’s unique position, and what our markets needs, will help guide the Creative Team to develop messaging and assets that align with a brand and strengthen its position in the marketplace.

While Pioneer Millworks Marketing Manager is a singular role for the company, they are a valued member of a small internal Brands& Creative team where they will get to have impact across all components of brand marketing. This position is in-person, in Farmington, New York. Remote work not possible.

Responsibilities for Pioneer Millworks Brand Manager:

• Work with Brands & Creative Director to meet Executive Leadership growth expectations, uphold Pioneer Millworks Brands reputation
• Work with Pioneer Millworks Leaders to identify marketing needs
• Develop, manage, and maintain marketing plans, tactics, measures, and budget to drive market growth
  • Create yearly marketing strategies with quarterly plans
  • Report on measures through data visitation
• Maintain competitive and market analysis for a variety of services in the Eastern US and Canada
• Build relationships with influencers, journalists, and media outlets
• Manage outside partners needed for marketing plan execution
• Oversee websites and social media accounts to make sure they are on message, partnerships are highlighted, and information is up to date
• Integrate marketing with sales and customer experience departments online sales & customer platforms

• Travel to tradeshows/events, sales markets, and McMinnville production facility as needed

All Brand & Creative Team Members, including this position:

• Create new marketing tactics and campaign ideas through group brainstorms
• Stays abreast of new initiatives, products, and services and looks for opportunities to bring them into marketing efforts
• Works with cross-departmentally to ensure information is appropriate, correct, and timely
• Own marketing projects from start to finish
• Build brand-ambassadors through interaction with employees
• Be available outside of business hours on occasion as necessary
• Other tasks as needed

Requirements:

Education and Experience:

• 7-10 years’ experience in public relations, or marketing
• Prior experience working with construction, architectural, or manufacturing clients is a plus
• Has played a key role in development of a successful online sales channel through technology knowledge and experience with online B2C/B2B sales
• Has demonstrated experience building relationships with influencers, journalists, and media outlets
  

Skills and Abilities:

• Strong research and analytical skills
• Budget-management skills and proficiency
• Familiarity with the latest trends, technologies, and methodologies for marketing tactics
• A willingness to listen and work collaboratively
• Positive and approachable demeanor with excellent communication skills
• Experience with technology systems: CRMs (Salesforce), ERPs (Acumatica), Project Management (ASANA), Google analytics G4, and other measurement tools
• Demonstrated organizational skills; reliable, excellent follow through
• Strong work ethic
  

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